UI&UX/ Branding Design/ Website/ Animation/ Character Design
Company
Finatext Taiwan
Year
2019
The Concept
NECOIN is an investment solution product for Taiwanese stock marketing.
This big business design project includes user interface (UI) for iOS and Android APP systems, branding design, landing pages and animation.
UI & UX Design
Figma was used as the developing tool to create both UI and UX systems.
Drag
Branding Design
Necoin’s Corporate Identity System includes logo, brand colors, typographic hierarchy, and character design.
The brand name combines “Neko” and “coin”. Neco means cat in Japanese, so the character design is a ginger cat for the branding to connect with the millennial target audience.